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Grape Cloth Seminar


Iain Duffus the founder and co-owner of the Richmond based street wear brand known as Grape Cloth, recently held a motivational seminar reflecting on his personal experiences in the clothing industry with students at Meadowbrook High school. Grape Cloth was founded in October 2010 and has garnered a great deal of recognition in the Richmond area in the past few months. Iain was contacted by school directors to speak to some of the students at Meadowbrook so that he could share his message that deals with having a positive attitude, dedication, staying creative, as well as building a better you. Iain works a full time job, helps raise two kids with his wife and co-owner of Grape Cloth, Erin Duffus, and somehow is able to run the Grape Clothing Line all at the same time. He shared a lot of relatable experiences and also stressed that staying focused, maintaining a strong work ethic, and taking advantage of every opportunity around you is imperative to your overall success.


Iain also brought his close friend Black Liquid, whom is also a radio DJ and rapper; he also had some deep words to share with the students of Meadowbrook. He touched on the importance of having a team, stating, “You won’t make it alone, therefore, you need to surround yourself with like-minded individuals who share similar ideals and views as yourself.” Black Liquid even referenced Bruce Lee’s “Enter the Dragon” and claimed, “getting started and focused as soon as possible is key, because it becomes difficult to invest your time in things you’re passionate about when you’re older. Therefore, putting off distractions and remaining focused will help you pursue your dreams.” His overall message outlined the importance of having a team to believe in you and “embracing” the longer path to success because the hard work will pay off.

The seminar was truly enlightening and gave all the kids, as well as myself, a lot to think about. A couple other topics that stood out to me dealt with: not being afraid to fail; work hard and take full accountability for your own errors and correct the situation; envision the entire picture and not just the positive or what you want to see; and lastly, social interactions between yourself and others that don’t get you anywhere should be avoided in order to achieve your goals.

You can check out Grape Cloth’s ads in this month’s RVA mag. Grape Cloth is currently being sold at local clothing boutiques West Coast Kicks, Katra Gala, and The Pizza Shop.

Seminar Photographs taken by: Cordell H.

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